Our Economic Development Team with the leadership of Malcolm Nash are putting together a plan to brand Sevier County as a vacation destination. The team is planing on following a strategy used by the most successful cities and towns in North America by having organizations such as the chamber of commerce, economic development, historical societies, city officials, county officials and industries working towards a common goal.
At the branding meeting, these points were explored:
- Community branding is more important now than ever before
- Economic Development and Tourism Marketing can fuel each other
- It is important that everyone is moving in the same direction to reach a common goal
- What separates our area from other areas in the country and a great place to visit and live
Some of the main attractions Sevier County has to offer are our ATV trail systems. Many people have come to ride in our mountains and valleys. Tourists that have had the opportunity to ride say that this is the most beautiful scenery they have experienced.
Future meetings are planned to develop the plan. It may take years, but it is a step in the right direction to make Sevier County an awesome destination.